Building Accounts Payable's Brand

What kind of brand has your accounts payable department built? Marketing executives have long understood that building a brand goes far beyond simply training consumers to recognize a product by its logo. A successful brand sells buyers on a lifestyle. Branding is what makes you feel a certain way – for better or worse – about a product. It is safe to say that, in many organizations, accounts payable needs to work on improving its brand, or image. Although AP departments play a vital role…