Social Media at Work: Case Studies

Morisso Taieb For Morisso Taieb, the search starts with Google and may later extend to LinkedI®, Facebook, Twitter and possibly back to Google. "I am looking at the web presence of the potential customer, at his credibility" says Taieb, an independent Revenue Intelligence consultant. Web sites can reveal answers to questions Taieb has about a prospect. "How easily can I find him? Does he have a proper web site? Is the website looking professional? Are there articles about him?…