What AR Professionals & Credit Managers Need to Tell Their CFO

Stumbling block or stepping stone? Challenge or opportunity? For years, AR professionals have looked to shake off the ‘back-office’ tag. The reality is they play a significant role both operationally and strategically … or at least they should.

Now is the time to shine a light on the importance of Accounts Receivable. Communicating this to the CFO, the c-suite, and the rest of the organization is vital to seizing the opportunity.

In this webinar, we will look at how to showcase AR’s role and investigate strategies such as:

• Creating a road map—why investing in the AR team is the route to success
• Gaining buy-in from stakeholders to create win-win scenarios
• Demonstrating why AR is critical to sales and the organization as a whole
• How to communicate without buzzwords

Mark Brousseau
President, Brousseau & Associates 

Over the past 26 years, Mark Brousseau has established himself as a thought leader on accounts payable, accounts receivable, payments and document automation.   A popular speaker at industry conferences and on webinars and podcasts, Brousseau advises prominent end-users and solutions and services providers on how to use automation to improve document- and payments-driven business processes.  Brousseau has chaired numerous educational conferences and has served on several industry committees and boards.  He resides in Center City Philadelphia with his wife and three sons.

Brian Morgan
Director of Product Marketing, BlackLine

In his role Brian combines his wealth of knowledge and expertise in Accounts Receivable, Credit Management and Shared Services from working across multiple sectors for National and Global organisations sectors for over 25 years.

During his career achieved outstanding results which was highlighted in achieving many Industry Awards, most notably when under Brian’s leadership Veolia UK were recognised as Centre of Excellence by the Chartered Institute of Credit Management. 

Brian’s success is based on his understanding of the Strategic role Credit plays in every business, Debtors is one of the largest assets on the balance sheet of a company. From understanding the risk in granting credit to customers to achieve Revenue growth to the importance of collecting Cash promptly and effectively to ensure that Working Capital and Cashflow targets are regularly met, and the reduction of the Bad Debt provision – all of which are vital Key Performance Indicators to the financial health of a business.

As a previous customer and early adopter of BlackLine AR Automation solutions, Brian is able to provide clear understanding of the challenges organisations face and how by partnering with BlackLine AR Automation can drive transformation.