Top 3 Ways to Improve Cash Application and Forecasting in 2023

Everyone thinks their cash application and forecasting process are working well—until they’re not. The reality is very different. Gone are the days of relying on spreadsheets and manual processes, accounts receivable (AR) professionals are turning to automation to speed up and upgrade their cash application. Both efficiency in cash application and prioritization of cash forecasting have been top goals of AR and treasury teams for the past five years.

During these times of economic uncertainty, cash flows tend to fluctuate more than normal, giving AR professionals more of a reason to evaluate their existing processes now more than ever. This webinar, presented by IOFM’s Mark Brousseau and Deluxe’s Beth Bourgoin, will focus on the top challenges and strategies AR teams need to have in mind to assess their cash application and forecasting processes. Attendees will gain an understanding of the top actions companies should take to better their cash application process, boost straight-through processing rates, tighten up their forecasting activities and improve accuracy.

Join this webinar to understand what metrics matter, the current paying behavior of your customers and most of all, these factors’ overall effect on your forecasting. We’ll discuss key metrics to focus on, how to improve the accuracy of your KPIs and analyze if your forecasting is action-oriented or based on trends analysis.

You’ll leave this webinar with an informed forecasting strategy and you’ll learn the key steps your team can take to up your financial game in these areas:

• Understand the caveats within receivables reporting data
• Develop opportunities for efficiency with improved visibility to all data company-wide
• Identify actions your team can take from your forecasting data

Mark Brousseau
President, Brousseau & Associates 

Over the past 26 years, Mark Brousseau has established himself as a thought leader on accounts payable, accounts receivable, payments and document automation.   A popular speaker at industry conferences and on webinars and podcasts, Brousseau advises prominent end-users and solutions and services providers on how to use automation to improve document- and payments-driven business processes.  Brousseau has chaired numerous educational conferences and has served on several industry committees and boards.  He resides in Center City Philadelphia with his wife and three sons.

Beth Bourgoin
Director of Product Architecture, Receivables, Deluxe 

As a product manager at Deluxe, Beth Bourgoin delivers innovative receivables management solutions to the market with a consultative approach. Beth has nearly a decade of experience in financial technology and commercial banking markets. She is an accredited ACH (Automated Clearing House) payments professional, with a broad range of expertise in the implementation, management, support and analysis of treasury management products and services. Beth earned a Bachelor of Science in psychobiology and neuroscience from Simmons College in Boston.