Boosting A/R Collections: Tried & True Email Performance Strategies for Improving Dunning Workflows and Communications

If you are in charge of collections at your company, you know that it can be difficult to get customers to pay their invoices on time. You may have a collections process in place, but it can be challenging to know if it is working well. On any given day, you and your team probably have a stream of missed calls and ignored emails. Of course, even when you connect with a customer, it may not lead to payment.

How can collectors make sure that their collections workflows and communications are as effective as possible? In this webinar, we will introduce you to tried and true performance email strategies and analytics currently being used in the field by forward-thinking collections teams to optimize their performance. Hear from fellow collectors about the methods they use to collect more receivables and the performance metrics that help them measure success. 

In this webinar you will:

1. Get familiar with key data points and statistics to evaluate performance.
2. Gain practical insights and strategies to improve your collections processes. 
3. Learn key communication and email best practices that get customers’ attention.

Join us and take the first step towards optimizing your A/R workflows and communications.

Mark Brousseau
President, Brousseau & Associates 

Over the past 26 years, Mark Brousseau has established himself as a thought leader on accounts payable, accounts receivable, payments and document automation.   A popular speaker at industry conferences and on webinars and podcasts, Brousseau advises prominent end-users and solutions and services providers on how to use automation to improve document- and payments-driven business processes.  Brousseau has chaired numerous educational conferences and has served on several industry committees and boards.  He resides in Center City Philadelphia with his wife and three sons.

Amitay Nissim
Director of Finance, Gaviti

Amitay is a highly experienced finance professional with a wealth of knowledge in the field. He is a CPA, holds a BA in Accounting and Business Management, and has over 10 years of experience working in the finance sector. Throughout his career, Amitay has held incremental roles at companies such as Lumenis and KPMG. Currently, he leads the Gaviti finance department strategy, utilizing his expertise to drive the department's success and ensure the company's financial stability.

Ilan Hertz
VP of Marketing, Gaviti

Ilan is a seasoned performance marketing professional with over 15 years of experience in the B2B sector. As the Vice President of Marketing at Gaviti, he leads the development and execution of high-level marketing strategies for the company's A/R collections management & automation platform. Ilan is well-versed in creating and implementing integrated communication plans, with a focus on email marketing tactics. He holds an MBA and has experience teaching courses on Google Analytics and Google Adwords. His goal is to utilize his expertise to assist collections teams in optimizing their dunning processes, resulting in improved cash flow through the implementation of email marketing best practices.