An Intelligent Approach to Cash Application

Cash is critical for the well-being of every business. Recent IOFM surveys have highlighted the challenges faced by businesses to maintain healthy cash flow. In fact, 79% of businesses surveyed said their Days Sales Outstanding has grown since the start of the recession.

Join IOFM and BlackLine as we provide an overview of accounts receivable trends and explore how AR automation that focuses on Cash Application can significantly improve outcomes:

• Process Performance – Intelligent Automation significantly removes the need for re-work and reduces time and effort needed in the process
• People Performance – Process improvements allow people to focus on the tasks and activities that will impact outcomes in a meaningful way
• Business Performance – See the results of customers using Intelligent AR Automation to improve processes and increase people productivity 

Brian Morgan
Director of Product Marketing, BlackLine

In his role Brian combines his wealth of knowledge and expertise in Accounts Receivable, Credit Management and Shared Services from working across multiple sectors for National and Global organisations sectors for over 25 years.

During his career achieved outstanding results which was highlighted in achieving many Industry Awards, most notably when under Brian’s leadership Veolia UK were recognised as Centre of Excellence by the Chartered Institute of Credit Management.  

Brian’s success is based on his understanding of the Strategic role Credit plays in every business, Debtors is one of the largest assets on the balance sheet of a company. From understanding the risk in granting credit to customers to achieve Revenue growth to the importance of collecting Cash promptly and effectively to ensure that Working Capital and Cashflow targets are regularly met, and the reduction of the Bad Debt provision – all of which are vital Key Performance Indicators to the financial health of a business.

As a previous customer and early adopter of BlackLine AR Automation solutions, Brian is able to provide clear understanding of the challenges organisations face and how by partnering with BlackLine AR Automation can drive transformation.

Mark Brousseau
President, Brousseau & Associates

Over the past 26 years, Mark has established himself as a thought leader on accounts payable, accounts receivable, payments and document automation. A popular speaker at industry conferences and on webinars and podcasts, Brousseau advises prominent end-users and service providers on how to use automation to improve document and payment driven business processes. Brousseau has chaired numerous educational conferences and has served on several industry committees and boards. He resides in Center City Philadelphia with his wife and three sons.