4 Reasons Why Cash Application Is the Best Starting Point for AR Automation

Since accounts receivable (AR) measures the money owed for goods or services already provided, it’s essential to a company’s survival to have an accurate understanding of incoming cash. This also means managing outdated and manual AR operations has become increasingly unsustainable — prompting many AR leaders to kick the tires on alternative digital solutions.

Join this webinar to learn more about the benefits of AI-powered automation for AR team members and the Office of the CFO, as well as reasons for starting with cash application, including:

• Retaining greater control over costs & cashflow
• Reducing tension & miscommunication with customers
• Improving cash forecasting via customizable dashboards

Mark Brousseau
President, Brousseau & Associates 

Over the past 30 years, Mark Brousseau has established himself as a thought leader on accounts payable, accounts receivable, payments and document automation.   A popular speaker at industry conferences and on webinars and podcasts, Brousseau advises prominent end-users and solutions and services providers on how to use automation to improve document- and payments-driven business processes.  Brousseau has chaired numerous educational conferences and has served on several industry committees and boards.  He resides in Center City Philadelphia with his wife and three sons.

Dale Phillips
Business Development Manager, Esker

Dale’s career in the technology arena spans 25-years, where he has worked with a diverse set of technologies that include telecommunications, OS security software, business process improvement and cloud-based solutions.  Over that time staying curious and finding ways to improve his understanding of marketplace dynamics, industry trends and technology developments was imperative to understanding how those forces impact organizations and the individuals that work for them.