The Future of Finance: Key Priorities, New Use Cases, and the Digital Road Map for the Future CFO

In this webinar, Kevin Permenter, Research Director, Financial Applications at IDC will share insights from his experience interviewing, surveying, and consulting with financial leaders across all vertical markets around the globe. Learn about:

• The evolving role of the CFO — past, present, and future
• Business priorities, tech investments, and key metrics for the finance function    
• Emerging use cases for the finance function in terms data-driven decision making, dynamic planning, and digital value realization
• Recommendations for finance executives to thrive in a digital-first world

Mark Brousseau
President, Brousseau & Associates 

Over the past 26 years, Mark Brousseau has established himself as a thought leader on accounts payable, accounts receivable, payments and document automation.   A popular speaker at industry conferences and on webinars and podcasts, Brousseau advises prominent end-users and solutions and services providers on how to use automation to improve document- and payments-driven business processes.  Brousseau has chaired numerous educational conferences and has served on several industry committees and boards.  He resides in Center City Philadelphia with his wife and three sons.

Kevin M. Permenter
Research Director, Financial Applications, IDC 

As a research director, Kevin M. Permenter provides insights and analysis across multiple Fintech market segments including accounting, revenue management, corporate tax, accounts payable, accounts receivable, treasury and enterprise payment management. Kevin leads qualitative research efforts which drive a series of technology buyer-focused documents including Marketscapes, buyer perspectives, Peerscapes and end-user surveys. He also leads several quantitative research efforts within financial applications that feed key technology supplier-focused documents like Market Shares, Market Forecast, Market Glance, Market Analysis Perspectives. Kevin's research includes a particular emphasis on the interplay, challenges, and trends driving financial application deployment and its role in the evolution of the complex financial technology ecosystem.