Making an Impact: Data-Backed Strategies That Improve Finance

As analytics transform industries at a quickening pace, the strategies and organizational cultures of leading companies offer a road map for success.

In 2020 alone, users created over 2.65 quintillion bits of data per day. And this figure is only growing. While the pace and scale of data increases, your organization might find itself in a position of being data-rich but time-poor.

So how can you leverage this newfound wealth to improve adaptability, cash flow, and the employee experience?

Mark Brousseau will share how finance departments can utilize data to become a strategic asset and how smart automation helps achieve these goals. He’ll be joined by Vanessa Jong, Assistant Controller at Little Potato Company, and Carla Minsky, VP of Strategic & Client Sales at Emburse for a lively session discussing real-world examples of how to successfully apply analytics.

In 60 minutes, we’ll show you:

• How Little Potato Company created company-wide efficiencies by leveraging their data
• The difference between analytics and traditional reporting
• Six crucial reports that shouldn't be more than a few clicks away
• Practical ways analytics help reimagine the back office
• Data-backed strategies to reduce costs and enhance productivity

Mark Brousseau
President, Brousseau & Associates 

Over the past 26 years, Mark Brousseau has established himself as a thought leader on accounts payable, accounts receivable, payments and document automation.   A popular speaker at industry conferences and on webinars and podcasts, Brousseau advises prominent end-users and solutions and services providers on how to use automation to improve document- and payments-driven business processes.  Brousseau has chaired numerous educational conferences and has served on several industry committees and boards.  He resides in Center City Philadelphia with his wife and three sons.

Carla Minsky
VP of Strategic and Client Sales, Emburse

Carla Minsky is the Vice President of Strategic Sales for Emburse. She has over 20 years of business experience, the last 14 of which she has focused on helping clients solve complex business challenges around AP automation, process improvement, cash management, payables automation, spend management and analytics. Carla is a certified Institute of Finance and Management AP/P2P Solutions Consultant and a frequent speaker at webinars and events across the country. She lives in the greater Boston area and holds a BS in Business from Boston College.

Vanessa Jong
Assistant Controller, The Little Potato Company

Vanessa has been with the company for 8 years and leads the implementation of Chrome River Expense, Invoice, and PO. She focuses her efforts on process improvements, finding efficiencies and cost savings.