Cash Flow in Uncertain Times: The Connection between AP and AR

During times of uncertainty, cash flow tends to fluctuate more than normal. In this webinar, we will explore best practices and strategies to protect cash in a highly-leveraged situation through accounts receivables and accounts payables. The discussion will focus on three key areas that will provide clearer insight into your cash position:

• Proper short-term and long-term cash forecasts – which is different from a proforma or projections
• Proper alignment of team incentives to prioritize cash and strategies that link performance to cash, and
• Considerations when forecasting for AR

Mark Brousseau
President, Brousseau & Associates 

Over the past 26 years, Mark Brousseau has established himself as a thought leader on accounts payable, accounts receivable, payments and document automation.   A popular speaker at industry conferences and on webinars and podcasts, Brousseau advises prominent end-users and solutions and services providers on how to use automation to improve document- and payments-driven business processes.  Brousseau has chaired numerous educational conferences and has served on several industry committees and boards.  He resides in Center City Philadelphia with his wife and three sons.

Aaron Berson
CEO & Founder, Fringe Advisory

Aaron Berson, CPA, is the Chief Executive Officer and Founder of Fringe Advisory Co, a forward-thinking, cloud-based accounting and financial services firm. Aaron helps businesses leverage technology to streamline processes and ensure clients thrive into the future.

In his capacities as Controller, CFO, process designer, and system curator, Aaron crafts and designs structures to help clients grow sustainably and provides automated workflows for businesses. His expertise includes accounting, financial statement preparation, tax preparation, robotic process automation and design, as well as app curation and education. Aaron also specializes in technology, development stage, professional services and medical enterprises.

He previously worked at Deloitte, EisnerAmper, and Gettry Marcus, and has been recognized as one of CPA Practice Advisor’s “40 Under 40” for the past five years. He is an Adjunct Professor and mentor at New York University’s Stern School of Business and is a member of the American Institute of Certified Public Accountants (AICPA), and the New York State Society of Certified Public Accountants (NYSCCPA) where he served as chapter president and vice president. A graduate of Binghamton University, Berson holds a Bachelor of Science and a Master of Science in Accounting.