Better Benchmarking: 1o Pitfalls to Avoid

Traditional benchmarking was a lengthy process that might take nine months or more, and generally required multiple in-person site visits. By the time the study was complete, the organization’s priorities and processes may have shifted, making the carefully-gathered data less relevant and actionable. While the internet has allowed organizations to gather data online and shorten that time frame considerably, it has also introduced some potential pitfalls. Recognizing the following ten biggest…